Building brand awareness for your business is the key to success. If you don’t shout about who you are and what you have to offer then how will your customers know that you exist? Depending on what type of industry you’re in there are many different ways in which you can build your brand awareness and increase your customer base. Here are a few great ideas that will work for any business…
One of the best ways to build awareness of your brand is via networking. Why not host an event and invite other local businesses and peers to attend? You can decorate the venue with printed balloons featuring your company logo, and hand out branded notepads and pens to attendees. Next time your guests need a pen they’ll find yours in their pocket and remember to call you!
Build an online presence
It’s free to set up a Twitter, Facebook, Google + and LinkedIn account, and they all have web, smart phone and tablet versions so you can maintain your online presence on the go. Try to post a variety of things including photos of your products, competitions, updates on any special offers you’re running, and questions aimed at increasing customer interaction on your Facebook, Twitter and Google + accounts. LinkedIn is used more for networking professionally and recruiting new employees.
Create a Google AdWords campaign
Advertising on Google is a simple, cost-effective way to reach a large number of potential, carefully targeted customers. It works by focusing on certain keywords that customers might be searching for. You choose your bid amount and whenever someone clicks on your ad you’ll be charged for it. So for example, if you provide plumbing services in Blackpool you could choose “plumbing Blackpool” and “boiler repair Fleetwood” as some of the keywords in your campaign, that way you’ll only be seen by local customers.
Pimp your ride
Using your vehicle as a mobile billboard can be a very effective way of getting your business name out there. Most estate agents have branded cars that they use to attend house viewings, tradesmen tend to drive around in vans emblazoned with their company details. If a customer sees your vehicle driving around their local area often they’ll pick up the phone and get in touch with you.
Give great customer service
If you really want to build awareness of your brand then you need to deliver impeccable customer service all the time. Treat every customer like you would treat your own family and friends. If they’ve received great service from you they’ll be more likely to refer you to their friends, family, colleagues, random people on the bus!